Employee engagement has become a crucial part of an organization’s sustainability. Companies are starting to realize that to make your customers happy and your business successful; you need to make your employees happy and engaged.
While on the other hand, in the US alone, employee disengagement costs companies over $500 billion annually.
What is employee engagement?
Employee engagement is a two-way communication and commitment that is based on trust and integrity. It is an effort to enhance the nature of the relationship between an organization and its employees. This includes involving employees in decisions and meetings and making them feel as they are part of a team, and most importantly, listening to them and their suggestions.
Why is employee engagement so important?
Employee engagement has several benefits for both the organization and the employee. Amongst those are these 7 benefits:
- Higher Employee Satisfaction
- Higher Retention and Lower Turnover Rate
- Higher Productivity
- Higher Innovation
- Increased Profitability
- Increased Employee Loyalty
- Less Absenteeism
Employees who are highly engaged at work not only provide greater value to the organization but they experience a better quality of life at work and feel energized by their work, which helps them maintain positive mental health. They show more loyalty towards their organization and would put in extra effort to see it successful.
Certain methods can be used by organizations to engage employees in the workplace:
- Appropriate Onboarding
- Frequent Feedback
- Constant Recognition
- Personal Growth Opportunities
- Being Transparent
- Focus on Perks and Benefits
Several companies reach out to their employees and engage them through engagement surveys. This method is considered to be a simple and accurate way to measure the engagement and to understand what impacts the engagement of employees and helps drive action over time.