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PROCAPITA’s mission- to serve excellence- is embedded across our functions and within our culture and DNA. By combining our strengths and interest to engage with our clients, we have been able to set our mark as a leading advisory services provider to more than 300 satisfied clients in the MENA region.

PROCAPITA’s achievements are a reflection of the unrelenting efforts invested by its human capital. Our team of consultants is equipped with diverse regional experience and extensive multinational exposure. We strongly believe in our people and are highly committed to providing them with opportunities for growth and the right environment to thrive.

We have invested into building state-of-the-art HR technologies that help organizations conquer hurdles. The solutions offered through these platforms help our clients to map and take charge of their own outcomes, upgrade their competitiveness, and achieve optimal performance.

Clients choose us as their trusted partner to achieve organizational excellence. Our golden formula fosters triad wins by providing mutual benefits to our client, their employees, and ourself. As a result, we are able to establish long-term client relationships that fuel us with a genuine interest to serve.

PROCAPITA will continue to maintain its core values and mission of serving excellence towards its employees and clients by creating innovative HR technology and providing added value human capital advisory services.

Mohammad Abu Al-Rob
Chief Executive Officer



PROCAPITA is a leading consulting firm in the middle east that provides exceptional professional services and innovative solutions for the private and public sectors in a wide spectrum of industries & NGOs.


We collaborate with our clients as their “Partner of Choice” and empower them with the right tools to overcome challenges. We develop our clients’ capabilities and leadership skills at every opportunity.



Service Excellence as the core value; PROCAPITA provides organizations with a wide spectrum of customized professional services aligned with leading practices, by leveraging on our human capital expertise, as well as capitalizing on our network of trusted partners and alliances.



PROCAPITA aims to be the preferred partner of choice and trusted advisor for companies and business owners in the GCC and MENA regions.