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PROCAPITA’s mission- to serve excellence- is embedded across our functions and within our culture and DNA. By combining our strengths and interest to engage with our clients, we have been able to set our mark as a leading advisory services provider to more than 300 satisfied clients in the MENA region.

PROCAPITA’s achievements are a reflection of the unrelenting efforts invested by its human capital. Our team of consultants is equipped with diverse regional experience and extensive multinational exposure. We strongly believe in our people and are highly committed to providing them with opportunities for growth and the right environment to thrive.

We have invested into building state-of-the-art HR technologies that help organizations conquer hurdles. The solutions offered through these platforms help our clients to map and take charge of their own outcomes, upgrade their competitiveness, and achieve optimal performance.

Clients choose us as their trusted partner to achieve organizational excellence. Our golden formula fosters triad wins by providing mutual benefits to our client, their employees, and ourself. As a result, we are able to establish long-term client relationships that fuel us with a genuine interest to serve.

PROCAPITA will continue to maintain its core values and mission of serving excellence towards its employees and clients by creating innovative HR technology and providing added value human capital advisory services.

Mohammad Abu Al-Rob
Chief Executive Officer



PROCAPITA is a regional consulting firm which has been established with the objective to provide exceptional HR advisory services to organizations in the private & public sectors, and NGOs.

PROCAPITA operates in three key business areas - HR Advisory, Recruitment Advisory and HR Applications. We collaborate with our clients as their “Partner of Choice”, providing internal support, addressing challenges and achieving practical solutions. We develop our clients capabilities and leadership at every opportunity.



Service Excellence as our core value; PROCAPITA provides quality solutions in the field of Human Resources Advisory, Recruitment Advisory, Training & Development and HR Applications aligned with the leading practices by utilizing our team expertise, knowledge, and our international partners and alliances.



By maintaining excellence and uniqueness in our Human Resources integrated consulting and Recruitment Advisory services, PROCAPITA strives to be a leading consulting firm in the GCC and MENA region.