Procapita Group’s CEO, Mr. Mohammad Abu Al-Rob, was interviewed exclusively by The Business Year in their latest Kuwait 2024 Publication. He mentioned our group's advanced HR services in the GCC region, including advisory, recruitment, corporate governance, HR tech, and more. Moreover, Abu Al Rob shared his insights regarding Kuwait's market competitiveness.

The interview highlighted Procapita Group's competitive edge within the Kuwaiti market. “Our reputation has grown organically, and many firms now recognize us in the consultancy and HR spectrum. Our unique competitive edge goes beyond the common merger of consultancy, industry best practices, and operational expertise. It also encompasses after-delivery communication, client partnerships, and a profound understanding of their needs and organizational culture", said Abu Al-Rob.

"In contrast to traditional HR consulting firms that often deliver recommendations and then fade into the background," he explained, "we prioritize maintaining an ongoing, proactive dialogue with our clients post-engagement. Our commitment extends beyond mere delivery; we provide continuous support and communication even after the initial engagement."  Abu Al-Rob continued emphasizing this commitment by stating, "That is why 70% of our contracts are annual or biannual. Successful implementation requires continuous support, and we are dedicated to being a reliable partner throughout the entire journey."

In response to assessing market competitiveness in Kuwait, Abu Al-Rob offered the perspective, "Kuwait faces major market challenges, including a talent shortage exceeding the GCC average, with overseas hiring struggling due to restrictive policies and regulations. However, Kuwait fosters an entrepreneurial spirit, providing a fertile ground for startups and innovation with various government support programs."

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To read the full interview, follow the link below:

Kuwait 2024 (thebusinessyear.com)

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